& Visual strategy New lifestyle design
& Visual research
MOUTAI
茅台
在产品包装的视觉表达上,设计师运用茅台的品牌视觉结合德芙丝滑的概念创作出一个“柔美曲线的酒瓶”作为包装的识别符号,并巧妙地将丝绸绑带与平面识别图形进行结合,直观地传达出双方品牌的调性与识别度。在包装工艺表达上运用定制化的特种色卡纸+烫金+压印来增强包装整体的品质感与高级感。
![](/uploads/allimg/20231020/2-2310201R120Q1.jpg)
![](/uploads/allimg/20231020/2-2310201F1095H.jpg)
![](/uploads/allimg/20231020/2-2310201F126215.jpg)
![](/uploads/allimg/20231020/2-2310201ARaZ.jpg)
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Service
Brand |
Creative Director |
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Designer |
Illustration design |
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Industrial design |
Visual presentation |
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Promote |